Social Media Coordinator
Position Summary
The Social Media Coordinator reports to the Housing & Dining Marketing Coordinator. This role will provide support in the areas of social media content creation and channel management. The position will help the candidate develop skills in online marketing, communication, and project management.
Responsibilities
- Assist in managing departmental social media accounts
- Assist with developing and maintaining a social media content calendar
- Plan content around department events, housing deadlines, dining promotions, and seasonal campaigns
- Develop engaging, authentic, and student-focused content for social media platforms
- Collaborate with marketing assistants to create written, photo, and video content
- Attend events and capture content for social media
- Monitor social media trends and best practices to identify opportunities for relevant content
- Review analytics and report on key metrics to help improve future content
- Interact with users and respond to social media messages, inquiries, and comments
- Maintain a unified brand voice across social media channels
- Social media will be the primary focus of this position; however, it may also assist with other marketing projects and departmental tasks as needed
Requirements & Expectations
- Strong photography and videography skills
- Experience or interest in creating short-form video content, such as Instagram Reels
- Basic graphic design skills and familiarity with Illustrator, Photoshop, or Canva
- Ability to identify and adapt to current social media trends
- Strong interpersonal and communication skills
- Ability to work independently and take initiative
- Ability to multitask and manage multiple priorities in a detail-oriented and organized manner
- Comfortable working in a fast-paced, ever-changing environment
- Comfortable interacting with students, staff, and campus community members
- Familiarity with dorm living and campus dining
- Willingness to travel throughout campus
- Ability to work some evenings and weekends
- Ability to represent UNI Housing & Dining in a professional and positive manner
Education
- Current UNI student
- Strong candidates will have lived on campus for at least one academic year